Limited to 25 Companies · Founders Release Now Open
A 10-Month Program for Blue-Collar Business Owners

BUILD TO SELL

August 20–21, 2026 • Nashville, TN • Enterprise Value Program

You've already built a real business. You've got revenue, you've got a team, you've got something worth protecting. But right now... if you disappeared for 6 months, would the business survive? Would anyone pay a premium for it?

Build to Sell is a structured 10-month program that turns your company into an asset a buyer would fight over... whether you sell or keep it forever.

RESERVE YOUR SEAT
10
Month Program
25
Seats Maximum
10
Expert Speakers

Revenue Isn't the Goal. Enterprise Value Is.

Most owners measure success by revenue. The problem is... a lot of profitable businesses aren't worth anything. No one would buy them. The owner IS the business. Take them out and the whole thing falls apart.

Most Owners

  • Revenue is the scoreboard
  • Working IN the business every day
  • Messy books and unclear margins
  • No idea what the business is actually worth
  • Everything depends on them being there
  • No plan if a buyer came knocking tomorrow
VS

Build to Sell Owners

  • EBITDA is the scoreboard
  • Business runs without them
  • Clean, defendable financials
  • Know their valuation range to the dollar
  • Leadership depth at every level
  • Ready for due diligence at any time

Whether you sell next year or hold for a decade... the company that survives due diligence is a better company to own, operate, and profit from. Period.

This Is for Owners Who've Already Built Something Real

You're not looking for motivation. You're not starting from scratch. You've already proven you can build... you just don't have the roadmap for what comes next.

You want a business that runs without you... even if you never plan to sell it

You care about EBITDA, not just top-line revenue. You know the difference.

You want clean books and financial clarity... because right now you're not sure what's real and what's not

You want optionality with private equity... now or later. You want to know what the options even look like.

You want leverage... whether you sell, bring in a partner, or keep the business forever

You're done guessing and ready for a structured plan to increase what your company is actually worth

This is not a networking group. It's a structured program with real deliverables.

The 10-Month Structure

Every phase has a purpose. Every month builds on the last. By month 10, you walk away with a business that's worth what you put into it.

August 20–21, 2026 · Nashville, TN
Nashville Kickoff
  • The valuation drivers that determine what your business is worth
  • The deal killers that destroy value before you even know it
  • What actually increases multiples in our industry
Months 2 ... 4
90-Day Sprint with Steve Krebs
  • Business and personal goal clarity
  • Owner bandwidth and delegation systems
  • Accountability architecture
  • Leadership structure that removes you from daily operations
Months 5 ... 7
Sell-Ready Implementation Series
  • EBITDA expansion strategies
  • KPI infrastructure and measurement
  • Financial cleanup and clarity
  • Brand positioning for premium valuation
  • Sales systems that work without you
  • Reducing owner dependency across every function
Months 8 ... 9
Readiness & Cleanup
  • PE-style scorecard review
  • Risk removal and gap analysis
  • Due diligence preparation framework
Month 10 · May 2027
Caribbean Exit-Plan Retreat
  • Final valuation review
  • Exit roadmap delivery
  • Sell-Ready Blueprint completion

By Month 10, You Walk Away With

This is structured execution... not theory. Real deliverables. Real documents. A real plan you can hand to a buyer, a partner, or yourself.

PE-Style Valuation

A realistic range of what your business is worth today... using the same lens private equity uses

PE Readiness Scorecard

Exactly where you stand on every metric a buyer or investor would look at

12-36 Month Roadmap

A clear value and exit roadmap whether you sell in 1 year or 10

Sell-Ready Blueprint

Systems and documentation plan that makes your business transferable... to a buyer or a GM

Due Diligence Prep

A framework so you're ready when a buyer comes knocking... instead of scrambling

Value-Driver Priorities

The specific actions that will increase what your company is worth the most... in order

Meet the SureFire Owners

Four industry veterans who built, scaled, and continue to lead real businesses in the trades. They don't just teach it — they live it every day.

Mark Stoner

Mark Stoner

FOUNDING PARTNER

40 years in the chimney business. Founder of Ashbusters Chimney Service. Author of Blue Collar Gold. Inc. 5000 three years running. Featured on CNBC's Blue Collar Millionaires. Founding Partner of SureFire Training Academy.

Jake Loeffler

Jake Loeffler

PARTNER & DIRECTOR OF BUSINESS DEVELOPMENT

25+ years driving profitable growth in chimney services. President of Brickliners Custom Masonry & Chimney Services. Specializes in systems development, strategic planning, and helping companies build sustainable operations.

Alan Rush

Alan Rush

IN-HOME SALES & TRAINING

Nearly 30 years of sales experience. Worked with 100+ chimney companies. Over 6,000 in-home sales ride-alongs. His solution selling methods are creating the standard for chimney professionals nationwide.

Jim Brewer

Jim Brewer

HEAD OF EDUCATION & SAFETY

Founder of Rooftop Safety USA. SureFire Head of Education. 30+ years in chimney service, safety, and technical training. Dedicated to raising industry standards through hands-on education.

Your 2026 Speaker Lineup

Operators, PE experts, and coaches who have built, scaled, and sold real businesses. Not theorists. People who've done it.

Steve Krebs

Steve Krebs

BUSINESS & LEADERSHIP COACH

No-nonsense coaching for entrepreneurs who want results... not fluff. 90-Day Sprint lead.

Ellen Rohr

Ellen Rohr

FINANCIAL LITERACY

Nearly sank a plumbing company... then figured out how to make contractors profitable. Business planning and financial clarity.

Kathryn E. Howard

Kathryn E. Howard

HOME SERVICE OPERATIONS

Stanford Business alum. Former owner of a nine-figure home service empire. Sales, leadership, and systems.

Dan Antonelli

Dan Antonelli

BRAND STRATEGY

CEO of KickCharge Creative. National expert on home service branding. Amazon best-selling author.

Mark Stoner

Mark Stoner

BLUE COLLAR BUSINESS

Founder of Ashbusters Chimney Service. Amazon best-selling author of Blue Collar Gold. Inc 5000 three years running. Past President of CSIA.

Anthony Valerio

Anthony Valerio

SCALING & CULTURE

Founder of Four Winds Chimney. Built the nation's largest independent chimney company to $11M in 6 years. Fourth-generation mason.

Rhett Hogan

Rhett Hogan

PRIVATE EQUITY

Co-founder of Village Partners Group. Operating executive and investor. Vanderbilt MBA.

Branson Tibbs

Branson Tibbs

PRIVATE EQUITY

Co-founder of Village Partners Group. Former Houlihan Lokey investment banker. NYU Stern.

Jim Brewer

Jim Brewer

TECHNICAL TRAINING & SAFETY

Founder of Rooftop Safety USA. SureFire Head of Education. 30+ years in chimney service, safety, and technical training.

John Meredith

John Meredith

EXIT STRATEGY & INDUSTRY LEGACY

Founder of SaverSystems (Chimney Saver, HeatShield, Crown Coat). Chimney industry pioneer. Mentor to thousands. Speaking on exiting the business.

Your Investment

10 months of structured execution. Limited to 25 companies.

Founders Release

BUILD TO SELL

$9,800
10-Month Enterprise Value Program
$1,000 deposit to reserve your seat
Then $4,800 down + $500/month for 10 months
(or pay in full)
  • Nashville Kickoff (August 20–21)
  • 90-Day Sprint with Steve Krebs
  • Sell-Ready Implementation Series
  • PE-style valuation + scorecard
  • Monthly coaching and accountability
  • Caribbean Exit-Plan Retreat (Month 10)
  • Sell-Ready Blueprint + all deliverables
  • Due diligence preparation framework
RESERVE YOUR SEAT

Only 25 seats. Deposit applies to tuition.

Apply for Build to Sell

Tell us about your business. If it's a fit, we'll walk you through the program and secure your seat.

Limited to 25 companies. We'll review your application and follow up within 1 business day.

Build It Right. Increase Its Value. Create Options.

You didn't build this business to be trapped inside it. Whether you sell or keep it forever... you deserve to own something that's worth what you put into it. Only 25 seats.

RESERVE YOUR SEAT